![]() ![]() In order to earn the “Planet-Positive” designation, the brand worked with the organization Climate Vault to earn scope 1 and 2 carbon-neutral status. Using mostly glass packaging and providing support for kelp reforestation efforts in the ocean as part of the “ blue beauty ” movement, the brand qualifies for Sephora’s “Clean + Planet-Positive” stamp. To have the opportunity to go so wide in their stores with a non-celebrity, non-influencer founder is really exciting.” “The landscape for so long was celebrity- and influencer-based brands. “It’s really exciting that Sephora is going back to their roots and giving a chance to indie brands,” she said. Formerly working as both a PopSugar reporter covering celebrities and an editor at hairstylist Jen Atkin’s site Mane Addicts, McNamara recognized the power of celebrities and influencers in what she calls the “new-age pop culture conversation.” While she has a following of her own of 45,000 on Instagram, she doesn’t consider herself an influencer. ![]()
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